Are your communications hitting their target? Learn cost-effective ways to measure your success in a live, half-day workshop.
Organizations large and small need to know if their communication programs are achieving the desired results. This workshop, Communication Measurement on a Shoestring Budget, will help you determine if your internal and external communications are effective — and will show you how to measure your success on any budget.
This workshop will cover:
- How to develop measurable, behavior-based communication plans
- How to measure your messages, channels and outcomes (including social media)
- Dozens of ideas for conducting research at no or low cost, such as using observational measurement techniques, finding free research resources and employing pilot/control groups to show the impact of different communications strategies
Angela Sinickas, ABC, and an IABC Fellow, is president of Sinickas Communications, Inc., an international consulting firm that helps organizations plan and measure successful communications.
Sinickas’ name is synonymous with practical measurement of organizational communication. She is the author of How to Measure Your Communication Programs and a regular columnist for Strategic Communication Management. She has spoken to audiences in 30 countries, and her work has been recognized with 17 IABC Gold Quills.
Details for Communications Measurement on a Shoestring Budget seminar presentation:
Thursday, Jan. 10, 2013
8:00 a.m. – 11:00 a.m.
Arizona Bridge to Independent Living (ABIL) Conference Center
5025 E. Washington St.
Phoenix, AZ 85034
Seminar registration opens at 7:30 a.m. Coffee and light snacks will be available
NOTE: Save $10 by signing up for both the seminar and the luncheon presentation — Calculating the ROI on Your Communications — at the same time. Click here to register for the seminar-only or for both the seminar and the luncheon.
For more information on the luncheon program and to register for the luncheon-only, click here.