More Articles from Archive ~ News & Opinions

Competition in business is fierce. No one needs to tell you that. Everywhere, companies compete based on product, technology and price. Even in advertising, witness the rise of content marketing as a way to beat out the competition in the rising roar of marketing messages. There is another way to compete. It’s old-fashioned, but it […]

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This is one of those times when good fortune may smile upon you, with absolutely no added effort on your part! If you register for the 2016 IABC World Conference before 30 April, you’ll be entered into a drawing in early May to win a free standard registration for the 2017 World Conference. The 2017 […]

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In case you missed it: The winners of the 2016 Gold Quill Awards have been announced. In total, IABC has recognized 223 entries as world class with 85 Excellence Awards and 138 Merit Awards announced. Winners come from all parts of the world, with 12 countries represented in the winners list. They represent a cross […]

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Did you know IABC’s chapters are run entirely by volunteers? Without board members, directors and other volunteers, our professional programming and other events would not be possible. We recently honored IABC Phoenix volunteer Jodie Snyder as a star volunteer for the chapter. Responsible for our chapter’s community engagement initiatives, Jodie worked tirelessly to plan and […]

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As you may know, IABC relies on volunteers to run its local chapters. Every board member, committee director and committee member is a volunteer, generously sharing their time and talents to improve our organization. IABC Phoenix member Sarah Rockey was recently recognized as a star volunteer for her role as social media director for the […]

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By Nicole Matejic Social media aren’t just a marketing channel — they’re a gold mine of information. If your primary goal with social media is solely to amass a large digital entourage, it’s time to change tactics to extract meaningful smart data intelligence from your social media analytics. Here’s how, in 10 easy steps. Read […]

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Looking for your next volunteer opportunity? Want to give back? Why not look at serving IABC at the international level? Through playing a role on an international committee you’ll not only be exposed to the profession at the international level, you’ll make invaluable connections around the world. (It also looks great on your résumé!) There […]

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It’s March — time to take in a baseball game, plant your garden and tell your friends about IABC Phoenix! Are you ready to get moving and #createconnection? There’s never been a better time to join IABC. Whether you’re a corporate communicator, independent consultant, academic or student, IABC has the resources, connections and learning opportunities you […]

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IABC World Conference keynote speaker, Seth Mattison, is the Founder and Chief Movement Officer of FutureSight Labs. Sometimes referred to as the “voice of the millennials,” Seth advises leading brands and organizations on the key shifts happening around talent management, change and innovation, leadership, and the future of work. Referred to as a “management renegade,” […]

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