More Articles from Archive ~ Blog

At the April 19 IABC Phoenix luncheon, Barrett Marson, principal of Marson Media, gave a presentation on how to deploy proper and effective crisis communications via social media channels. He shared several anecdotes of his stressful days following a major prison break from his previous position as the media relations director for the Arizona Department [...]

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At the March 15 IABC Phoenix professional development luncheon, speaker Kammie Kobyleski talked about personal branding, and she outlined an “Extract, Express and Exude” strategy when assessing your values and strengths in your career life cycle and ongoing personal branding projection. 1. Extract – confirm your true strengths and values, focus on life goals, ask [...]

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By Liam O’Mahony, VP Finance of IABC Phoenix I went to my first IABC conference in San Francisco in June 2009, and that was a bit overwhelming, given the more than 1,500 members from around the world in attendance. While it is always nice to get out of the office and visit a different city [...]

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By Liam O’Mahony If you are looking to leave your communicator’s comfort zone a little by gaining experience in a different discipline while having the chance to be on a board of Valley colleagues, I have a great opportunity for you. IABC Phoenix is seeking a Vice President of Finance for the 2012-13 board term [...]

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A guest post from Jessica Taylor – The Apollo Group Anyone working in corporate communications can relate to the awful, sinking feeling you get the moment you realize you’ve sent an email with a big typo to five thousand employees. Or the wave of panic that comes when you learn moments before an event that [...]

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By Liam O’Mahony IABC Phoenix Board Member There is an ongoing debate among IABC  members concerning the value of pursuing, completing and maintaining the ABC (Accredited Business Communicator) certification. Some members may just not have the time to devote to the process. Completing the accreditation timeline can take up to a year or more; and maintaining [...]

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By Liam O’Mahony IABC Phoenix Board Member Have you ever volunteered as an awards judge for one of your local professional communications, marketing  or advertising,  associations? While it might sound arduous, time-consuming and clerical, it can be a fun and worthwhile endeavor to work with a different group of professionals of varying skill sets and [...]

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