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Print Publications
Special Publications
Award of Excellence
Peilan Chen, Kimberly DeVault, Scott Dunn, Melissa Gogel, Kim Matelski and Donn Oswald
Faith in Phoenix
Greater Phoenix Convention and Visitors Bureau
“Moses spent 40 years in the desert. The Greater Phoenix Convention and Visitors Bureau (CVB) wants modern-day believers to spend just a week or two.”That fairly describes the mission of “Faith in Phoenix,” a campaign created by the Greater Phoenix CVB to reach the religious meetings market. The campaign included the formation of a new religious sales staff, the launch of a Web site and the publishing of an eight-page promotional booklet. The booklet—which highlights enhancements to Phoenix's convention package, family-friendly attractions, downtown safety and proximity to the Grand Canyon—is the subject of this winning entry.
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