2007 Copper Quill Award

SCF Arizona's value-add 2007 A Year in Safety calendar is a relationship tool that was sent to all the more than 56,000 policyholders SCF covers. The calendar served as a reminder that attention to safety should not end at the end of the work day; attention to safety should be maintained every day, week and month at work, home and play. But to get policyholders to look at and use it, the Communications Team knew the challenge was to develop a product that could provide the workplace safety message in a graphically pleasing manner. The 12 diverse safety topics had to be tied together visually, so that the calendar had a consistent and cohesive look. To do this, they decided the photography had to be environmental portraits in unexpected, but relevant locations, allowing designers to push the images to create more interest and drama.