2007 Copper Quill Award

Arizona's favorite Mexican restaurant, Macayo's Mexican Kitchen, was planning to celebrate its 60th anniversary with a variety of promotions and celebrations throughout the year. Over its 60 years, Macayo's has grown to include 17 locations and its size has created the perception that Macayo's is a "chain" restaurant, when indeed it has continued to be family-owned and -operated for its entire history. Macayo's was in need of a public relations team to not only generate publicity throughout the anniversary season, but to educate the media and the public about Macayo's long-standing tradition as a family-owned and -operated Arizona business. In order to begin discussions with the media and re-introduce Macayo's as a family business, it was decided that a compelling press release would open a variety of pitch and story angles that would be of interest to media. The press release provided an opportunity to focus media and public attention on the 60 years of history that Macayo's holds, the continued family tradition and the various aspects of the Macayo's business. The information in the press release was disseminated to magazines, weekly publications, dailies and broadcast media, along with individual pitches tailored to each media outlet.