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Communication Management
Media Relations
Award of Merit CKPR CKPR Puts Cox Communications in Hispanic Media Spotlight CKPR for Cox Communications Arizona
Hispanic consumers have a strong influence on Arizona's economy, accounting for 28 percent of the state's population and commanding an annual buying power of approximately $24 billion. Through a multi-faceted media relations program, CKPR broke through language and cultural barriers to position Cox Communications as the telecommunications provider of choice for existing and prospective Hispanic customers.
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