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Communication Management
Media Relations
Award of Excellence CKPR Putting Blue Cross Blue Shield on Media's Radar CKPR for Blue Cross Blue Shield of Arizona
Just as health care is one of the most critical issues facing our nation, it's also a topic of interest in Arizona. With 1 million customers and 1,500 employees, Blue Cross Blue Shield of Arizona (BCBSAZ) was perfectly positioned to become a trusted voice on health and health insurance topics in the media. Using a variety of tools – from customized story pitches to commentaries, TV visuals and a radio media tour – the team increased news coverage of BCBSAZ by more than 62 percent from the previous year.
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