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Communication Management
Marketing Communications
Award of Merit Shane Andreas, Perri Coyne, Kathie Crauwels, Susan Gross and Colleen Kelly Engage Honeywell Campaign Honeywell Aerospace
Honeywell Aerospace's Business and General Aviation division manufactures aircraft engines, avionics and cabin productivity equipment and provides value-added services for the business aviation industry. This division needed to be more effective in communicating the breadth and differentiation of its products and services, as well as promoting new offerings to be introduced in late 2006 to aircraft Original Equipment Manufacturers (OEMs), channel partners and business aircraft operators. The Engage Honeywell campaign was designed to address this challenge by focusing on the audiences' key value differentiators, developing a message architecture that resonates with each audience and creatively deploying the messages through a variety of external communication vehicles. The campaign continues through 2007, but the results from the launch in the fourth quarter of 2006 indicate that the initial goals and objectives have been exceeded.
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