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Print Publications
Direct Mail
Award of Excellence CKPR Walk On! Messages by Mail CKPR for Blue Cross Blue Shield of Arizona
Blue Cross Blue Shield of Arizona and partner CKPR developed Walk On! to get schoolchildren to adopt healthy lifestyles. To refresh interest in the program during its second year, a high-impact communiqué was in order. The Walk On! dimensional mailer achieved an incredible 28 percent response, driving online Walk On! tool kit orders and calling attention to Web-based resources that could be adapted by grade-school teachers throughout the state.
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