Communication Management

Community and Government Relations

Awards of Excellence

CKPR

Walk On! Gets Arizona Kids Moving

CKPR for Blue Cross Blue Shield of Arizona

Blue Cross Blue Shield of Arizona (BCBSAZ ) endeavored to take a leadership role on childhood obesity by encouraging kids to incorporate walking as a key element of a healthy lifestyle. The resulting program – Walk On! – launched with a month-long challenge that encouraged kids to walk 10,000 steps (the equivalent of 5 miles) each day. The program provided a platform for BCBSAZ to get kids moving, while building relationships with school districts.

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